The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs.
Building machine friendly websites
85% of traffic to your website will come from search engines or directories. We make sure that your clients find you!
Our SEO service is aimed at giving your website the best possible chances of succeeding in search engine results. In a nutshell, we want your clients to find your website when searching on the web.
There are many ways and methods to perform search engine optimisation (SEO) on a website. Our methods involve ensuring that your site content is up to scratch at the same time as ensuring that search engines view your website in the best possible way regarding what you have to offer your visitors.
A few tips to get you started.
- Make quality content a priority
- Lead your visitors (structure content - h1,h2,h3,<strong>,<em>, <p> tags)
- Title, keywords, descriptions relevant to each page (index pages not sites)
- Use and link keywords and phrases within page content
- Keep away from highly competitive keywords and phrases
- Put content, structure and usability over design (understand the medium)
- Remember, "site navigation is for humans", keep machines in mind when building your website.
- Exchange links or content (RSS) with complimentary websites or go mad on forums
- Keep your website content regularly updated (try external content via RSS)
- Use PDFs, PPT, Doc, Excel (search engines are able to read these common file type) stc
- User Flash wisely - don't build your website entirely with Flash
- Website code is important (make sure your website is accessible by machines too)
- Read your web stats / visitor’s log (also get feedback from your clients)
- Don't spam the search engines and stick to sites relating to your industry
Needs are different, so contact us today for a quote. The proposal will be tailored to your requirements. We don't charge to prepare a proposal, so give us a call.
Downloadable resources
| Title | Details |
|---|---|
| Search Engine Optimisation Guide Type: application/pdf Size:154.641KB |
85% of traffic to your website will come from search engines or directories. This document shows you in plain english how to make sure your website machine friendly. |