Website design principles
Our vision for your website will utilise these principles of good web design to deliver an exceptional user experience whilst maintaining brand values and a strong identity. So when we are designing and developing the website/user interface, working closely with the design and creative team, we apply the following principles;
Web site design and development guidelines
Clean: Keep everything simple
Content: Provide the content your users need and want
Confidence: Make sure your users know you are the experts
Community: Create a platform for your users to share their experience with other users
Commerce: Provide the tools to do business on-line
Communication: Keep your users informed and close
Commitment: Provide personalised features and functions to keep your users coming back to your website
Competitive: Keep an eye on what your competitors are doing on-line
Application interface and usability guidelines
Simplicity: Keep it simple
User profiling: Know the users
Metaphor: Borrow behaviours from systems familiar to the users
Feature exposure: Let the user see clearly what functions are available
Coherence: The behaviour of the program should be internally and externally consistent.
State visualisation: Changes in behaviour should be reflected in the site appearance.
Shortcuts: Provide both concrete and abstract ways of doing a task
Focus: Some aspects of the user interface attract attention more than others
Grammar: A user interface is like a language - know what the rules are
Help: Understand the different kinds of help a user needs
Safety: Let the user develop confidence by providing a safety net
Context: Limit user activity to one well-defined context unless there's a good reason not to
Aesthetics: Create an inviting environment
User testing: Recruit help in spotting the inevitable defects in our design