Building a search engine friendly website or webpage is not rocket science. Here are our top tips to help maximise your chances of getting your website listed higher in search engine results.
* Make quality content a priority.
* Structure content using h1, h2, h3,strong, p tags.
* Title, keywords, descriptions relevant to each page.
* Use and link keywords and phrases within page content.
* Keep away from highly competitive keywords and phrases.
* Put content, structure and usability over design.
* Site coding - build for both humans and machines.
* Exchange links or content with complimentary websites.
* Keep your website content regularly updated.
* Search engines can also read PDFs, PPT, Doc, Excel etc.
* Use Flash wisely - don’t build your website entirely with Flash.
* Understand and respond to visitors needs - view visitors log.
* Don’t spam the search engines.
There is a wealth of information on the web dedicated to search engine optimisation and how you can do it. Below is a small selection of the ones we found most helpful.
Visit these websites to find out more about search engines:
1. DMOZ Search List - http://www.dmoz.org/Computers/Internet/Searching/Search_Engines/
2. Wikipedia: Search Engine - http://en.wikipedia.org/wiki/Search_engine
3. Evolution of Web Searching - http://www.davidgreen.me.uk/oirapr00.html
4. Google-Friends - http://groups.google.com/group/google-friends
5. Yahoo! Search Blog - http://www.ysearchblog.com/
6. Website content analyser - http://www.creotec.co.uk/webtools/website-optimisation
7. History of Search Engines - http://www.searchenginehistory.com/
8. How internet search engines work - http://www.howstuffworks.com/search-engine.htm
9. Search engine optimisation - http://www.searchengineoptimisation.name
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