This document (first published in 2008) first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimisation and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.
Search engine optimisation is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
Download the attached document for more information.
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search-engine-optimization-starter-guide.pdf | 560K |
Just read your article and as someone that knows little about the technically side of what goes into website design, I find it pretty easy to understand - Well done.
What i don't get though is this; Why do I need a web designer and then someone else to do SEO? surely my web designer should have made sure our website was search engine friendly.
Anyway, next time we redesign our website, I now know more of what to look for in a web design agency.
Thanks.
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